Privacy & Cookie Policy

Effective Date: April 9, 2026

1. Introduction

Welcome to personalbrandstudio.eu ("Website"). This Privacy & Cookie Policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR — Regulation (EU) 2016/679) and applicable Czech and EU law.

By using this Website, you acknowledge this Policy. Where we rely on consent as a legal basis, we will obtain it explicitly before processing.

2. Data Controller

The data controller responsible for your personal data is:

Ing. Tereza Škraňka Procházková, BBA
Kaštanová 757, 294 04 Dolní Bousov, Czech Republic
IČ: 04954513
Email: tereza@personalbrandstudio.eu

3. Personal Data We Collect

We collect the following categories of personal data:

Identification data: name, email address, billing address.
Payment information: processed securely via Stripe. We never store full card details.
Communication data: messages sent via contact forms, email, or direct messages on social media platforms.
Assessment data: responses submitted through our KI-Reifegrad-Check (AI Maturity Assessment) or similar diagnostic tools on this Website.
Technical data: IP address, browser type, device information, and cookies (see Sections 10–12).

4. How We Use Your Data

We process your data to:

Deliver digital products, consultations, and services you have purchased (e.g., 90-Minute Intensives, Personal Brand Makeover, KI Effizienz-Zirkel membership).
Process payments securely through Stripe.
Send you email communications — including your assessment results, nurture sequences, and newsletters — via MailerLite (only with your consent).
Provide access to community spaces, materials, or scheduled calls (e.g., via Calendly, Google Calendar, Zoom, or Telegram).
Analyse website traffic and improve user experience.
Fulfil legal, tax, and accounting obligations.

5. Legal Basis for Processing

Legal Basis	When It Applies
Contractual necessity (Art. 6(1)(b) GDPR)	To deliver purchased products, services, or memberships.
Consent (Art. 6(1)(a) GDPR)	For marketing emails, newsletters, non-essential cookies, and assessment result delivery.
Legitimate interest (Art. 6(1)(f) GDPR)	To improve website functionality, prevent abuse, and analyse aggregated usage patterns.
Legal obligation (Art. 6(1)(c) GDPR)	To meet accounting, tax, or regulatory requirements under Czech and EU law.

6. Data Sharing & Third Parties

We do not sell or rent your personal data. We share data only with the following trusted processors, each operating under GDPR-compliant data processing agreements:

Purpose	Processor
Payment processing	Stripe
Email marketing & automation	MailerLite
Website hosting	Hostinger
Scheduling & booking	Calendly, Google Calendar
Video calls	Zoom
Analytics	Google Analytics (if enabled with consent)
Legal authorities	When required by law

7. International Data Transfers

Some of our processors (Stripe, MailerLite, Calendly, Google, Zoom) may process data outside the EU/EEA. In all cases, we rely on approved transfer mechanisms — primarily Standard Contractual Clauses (SCCs) or adequacy decisions — to ensure your data receives an adequate level of protection.

8. Data Retention

We retain your personal data only as long as necessary to:

Provide purchased products, active memberships, or ongoing services.
Comply with legal obligations (e.g., tax records are retained for the period required by Czech law).
Maintain our legitimate interests (e.g., fraud prevention).

When data is no longer needed for any of these purposes, it is securely deleted or anonymised. If you withdraw consent for marketing communications, we remove you from our mailing list promptly.

9. Your Rights Under GDPR

Under the GDPR, you have the right to:

Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your data ("right to be forgotten") where there is no compelling reason for continued processing.
Restrict the processing of your data in certain circumstances.
Object to processing based on legitimate interest, including profiling.
Data portability — receive your data in a structured, commonly used, machine-readable format.
Withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Lodge a complaint with the Czech Data Protection Authority (Úřad pro ochranu osobních údajů — uoou.cz) or another competent supervisory authority.

To exercise any of these rights, contact us at tereza@personalbrandstudio.eu. We will respond within 30 days.

10. Cookies & Tracking Technologies

Our Website uses cookies to operate core functions, analyse traffic (with consent), and improve your experience. Essential cookies load automatically; analytics and marketing cookies require your explicit consent via our cookie banner. You can manage or withdraw consent at any time through the cookie banner or your browser settings.

11. Types of Cookies We Use

Category	Purpose	Examples
Necessary	Enable core site functions such as navigation, security, and form submissions.	WordPress core, hosting session
Functional	Remember your preferences and improve usability.	Language preference, cookie consent state
Analytics	Measure site performance and understand traffic sources (loaded only with consent).	Google Analytics
Marketing	Track referrals and ad performance (loaded only with consent).	Meta Pixel, Pinterest Tag (if enabled)

12. Managing Cookies

You can manage or refuse non-essential cookies via the cookie settings banner on this Website or through your browser privacy settings. Rejecting non-essential cookies will not affect essential features like navigation or form submissions.

13. Data Security

We maintain appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption, secure hosting, and access controls.

14. Children's Data

Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

15. Changes to This Policy

We may update this Policy periodically to reflect changes in our data practices or legal requirements. The latest version will always appear on this page with an updated effective date. Material changes will be communicated via email or a prominent notice on the Website.

16. Contact

Ing. Tereza Škraňka Procházková, BBA
Email: tereza@personalbrandstudio.eu
Kaštanová 757, 294 04 Dolní Bousov, Czech Republic