// from TEREZA · prague // to: you, whose stomach turned

you've written a sales page that made your stomach turn.

01 // you added a countdown timer because someone told you to. it wasn't real. you knew it wasn't real. you published it anyway.

02 // you poked at pain points you didn't actually want to amplify. you wrote “only 3 spots left” when there were twelve. ^ you know.

03 // you copied the framework everyone copies. it was “proven.”
and you hit publish anyway — because that's what the strategy said to do.

04 // it worked. maybe. a little. but the clients who came in felt off. the ones who bought under pressure showed up with buyer's remorse, scope creep, and energy that drained you.

05 // and the ones you actually wanted to work with? they scrolled past. because your page sounded like everyone else's. that's the ick.

// i know because i've been in rooms where these tactics were taught as gospel. i've watched smart, talented people twist themselves into marketing that felt like a lie and then wonder why their business felt hollow.

// i stopped doing that. and i built a framework for what works instead.

, tereza lead auditor · personal brand studio

the framework · lesson 02

same offer, two ways. one triggers anxiety.
one triggers recognition.

once you have the lens, every sales page on the internet, including yours, will sort itself into one of two columns. the job is to notice, then rewrite.

RED BRAIN · fear, pressure, manufactured urgency

the ick.

// fear loop. fake scarcity. pain amplification. the reader's nervous system spikes. they convert under pressure. then they resent you.

only 3 spots left before price doubles at midnight

if you don't fix this now you'll still be broke in 5 years

everyone else is doing it. don't get left behind.

GREEN BRAIN · clarity, recognition, trust

the replacement.

// clear offer. specific promise. honest proof. the reader recognises themselves. they choose on their own timeline. they stay.

i take 4 clients per quarter. here's what the work is.

this is for you if X. it's not for you if Y. both are fine.

here's what i actually did. here's what it changed.

^ you rewrite your own copy inside lesson 05.

what's inside

6 focused lessons.
completable in under 2 hours.

06 / 02h // short videos. written recaps. one diagnostic tool. no fluff, no filler module on "mindset."

01

why marketing makes you want to throw up.

// the neuroscience behind why fear-based tactics feel wrong to you. and why they attract the wrong clients even when they “work.”

THE DIAGNOSIS · your nervous system was right the whole time.

02

red brain vs green brain.

// the framework. side-by-side examples of the same offer sold two ways. one triggers anxiety, one triggers recognition. you'll never unsee this.

THE LENS · every sales page sorts into two columns.

03

what to put on your sales page instead.

// a 7-point checklist you run on any piece of sales copy. green brain. clarity. identity. proof. voice. cta. anti-pattern.

THE CHECKLIST · printable. run it before you publish.

04

how to follow up without feeling like a stalker.

// nurture that builds trust instead of eroding it. after 3–4 touchpoints with no response, stop. persistence is not pressure.

THE PROTOCOL · the line between “i'm here” and “i'm hunting.”

05

the diagnostic.

// take your own sales page through the full framework. score it. rewrite the red brain parts. walk away with copy that sounds like you.

THE WORK · the lesson where the course earns itself back.

06

who are you, actually?

// when you strip away someone else's framework and there's nothing underneath yet. archetypes. human design. the deeper identity work begins here.

THE OPENING · what to do when you stop performing.

one more thing · telegram access

you ask.
i answer.
with my actual voice.

// when you finish the diagnostic, send me your question on telegram. a specific one. about something you found in your own copy that you're not sure how to fix.

i'll reply with a personal voice note. no booking link. no discovery call funnel. you ask. i answer. with my actual voice, about your actual business.

not a chatbot.

T

tereza · personal brand studio

online

hey. just finished the diagnostic. ran it on my sales page. found 4 red brain patterns in the first fold alone 😳14:02

the one i can't figure out how to rewrite: "transform your business in 30 days." it's vague but i don't know what honest version replaces it.14:02

0:47

^ ok i recorded you something. listen to the middle bit especially, the bit about what "transform" is hiding.14:06

// real voice. real answer. no funnel.

€47
you get the course.
the diagnostic.
direct access to me.

one time. one price. no subscription. no “tier 2 unlock” nonsense.

6 focused lessons
under 2 hours total
the 7-point diagnostic
printable · run it on any page
before / after rewrites
for every red brain pattern
telegram access
one voice note reply, personally

// bonus

GREEN BRAIN AI SKILL FILE

A custom Claude instruction set that turns your AI into a Green Brain marketing advisor. Every sales page, email, DM, and follow-up you write gets checked against the framework automatically. Red brain patterns get flagged before you hit publish.

ethical sales strategist · built for claude · setup in 2 minutes

GIVE ME THE FRAMEWORK — i'm ready to stop selling like that →

// stripe checkout. instant access. no retargeting pixel chasing you around the internet.

what you don't get

a countdown timer ticking in your ear
an upsell sequence that “just has one more thing”
a promise you'll hit €10k a month by friday
fake spot counts that reset when you refresh
a bonus workbook on “high-ticket mindset”
an affiliate program disguised as a community

i'm not here to optimise manipulation.
i'm here to replace it. — that's the whole pitch.

who this is for

built for the person with a good offer and a bad feeling about how they've been told to sell it.

+ THIS IS FOR YOU IF

you have a service, a course, or an offer that you believe in, but the way you've been taught to sell it makes you uncomfortable.

you want a framework that replaces the manipulation with something that actually feels like you.

and you're willing to do the work of auditing your own copy. not just watch videos.

− THIS IS NOT FOR YOU IF

you're looking for a magic formula to 10x your sales overnight.

or if you're fine with pressure tactics and just want them to convert better.

i'm not here to optimise manipulation. i'm here to replace it.

DGREEN BRAIN
CERTIFIED

the close

      i don't promise you'll magically earn 10k+ a month.
      i ditched the countdown timers, the fake scarcity, the income promises that aren't true.
      i chose honesty over the "best tactics."
      that's what i'm giving you here.
    

I'M IN · €47 — one payment. zero “just one more thing.” →

not a guru.

SELL WITHOUT THE ICK.

same offer, two ways. one triggers anxiety. one triggers recognition.